Hi, I'm Kelsey. I've spent nearly 20 years working on large content projects from enterprise website builds to book development. In everything I do, I enjoy creating and executing content strategies to help my clients meet their goals.
Although I've done nearly everything in the content strategy and copywriting realm, I enjoy complex content projects that span a few months to years. I like to break down the work into manageable tasks and help guide the process from an idea into a cohesive product.
With a passion for personal development and leadership, I work from a people-first mindset, creating strategies, guidelines, and processes that work for the project team and deliver useful content to your audiences.
Web Content Production, Migration, & Management
With experience managing large institutional websites, spending thousands of hours in content management systems, and leading teams through complex migrations, I’ve learned how to connect strategic goals, technical requirements, and user needs to deliver new websites on time and on budget.
“Kelsey’s work with Bethel has been invaluable. She helped us take 55,000 poor pages of content down to 15,000 good ones. She increased our SEO by over 150% and brought our page views from 3 million to over 7 million per year in her time working with us. Most importantly she made content a priority so our results will last.”
“Kelsey came in to Hanley Wood for a 4 month digital producer contract to help with my maternity leave. She was so valuable to our team that we tried to keep her. She stepped into my shoes (and many projects) with little guidance and earned the trust and respect of all of the personalities and roles she worked with. She is very detail-orientated and quick on her feet. I would hire her again in a minute if she would just take the job.”
Web Content Design & Strategy
I’ve worked with small businesses, entrepreneurs, and large organizations to create and execute web content strategies tailored to their unique business and brand. From planning site architecture to developing content templates, my goal is to help you create web content that's working for your users and attracting right-fit customers.
“Our project felt very overwhelming when we first started. I was afraid we’d get to the end and realize we missed something huge. Now, I don’t have that fear. When Kelsey came into the picture, it started to feel manageable. She was so organized and clear in her communication. It was great!”
“I’ve worked with Kelsey on a number of projects, and am always amazed by her strategic thinking, creative talent, and ability to get things done. From web content strategy and creation to implementing and managing large, complex websites, Kelsey has a rare combination of strategic planning and top-quality execution. She’s the right person to call if you have a project that needs to get done both extremely well and on time.”
Content Product Development
From editing manuscripts to developing content products for entrepreneurs, I’ve always had a passion for bringing structure and clarity to new content ideas. Whether you’re writing your next book, ebook, or online course, I'd love to help turn your big vision into a cohesive product that supports your audience.
“Kelsey is a creative team player, a leader, and a visionary. I received numerous kudos on the web products she created and I am personally thrilled with her and her work.”